When it comes to your website, having a well-designed website is important but it’s not enough on its own. You also need to make sure that your site is optimised for search engines so that you can rank higher in the search results.
This means using a variety of marketing techniques, both online and offline. One important aspect of online marketing is PPC and when applied correctly, it can be an important component of a website’s web design
With so many people involved in digital marketing, it’s important to make sure that all of your strategies are aligned. A PPC agency such as Session Media can help companies drive qualified leads and deliver a positive return on investment.
What is PPC?
PPC, or pay-per-click, is a form of online advertising in which you pay for each click on your ad. When someone clicks on your ad, you then pay the advertiser the agreed-upon price.
This type of advertising can be very effective because you only have to pay when someone actually clicks on your ad. PPC is a great way to reach your target audience because you can specifically target them with ads that are relevant to their interests.
For example, if you sell products for pet lovers, you can use PPC to target people who have searched for terms like “pet supplies” or “dog food.”
How does PPC relate to web design?
Now that you know what PPC is, let’s discuss how it relates to web design. When you’re designing your website, it’s important to make sure that the page is visually appealing and easy to navigate. But you also need to think about how people will interact with your site.
Here, PPC can help you to align your website design with your marketing goals. One way to do this is to make sure that your site is designed for conversion. Including a call-to-action (CTA) on your website is one way to encourage conversion.
But you also need to make sure that your CTA is effective. One way to do this is to use PPC to drive traffic to your website.
Which Factors Align PPC and Web Design?
Let’s take a look at some of the specific factors that you need to consider when aligning these two aspects of your online marketing.
The Goals of Your Website
When you’re designing your website, it’s important to keep your goals in mind. What do you want your website to achieve? Whether you’re looking to increase brand awareness, generate leads, or sell products, PPC can help you reach your target audience.
When setting up your PPC campaign, be sure to align it with the goals of your website. This means targeting people who are likely to be interested in what you have to offer.
The Design of Your Website
When people visit your website, you want them to stay for a while. This means that your page needs to be visually appealing and easy to navigate. In addition, you need to make sure that your site is designed for conversion.
Having pages that are not appealing to users will have a detrimental effect on a website’s bounce rate because the user will not be happy with their user experience, so once they visit a website and find that it’s not tailored to their requirements, they’ll instantly leave the website.
The Targeting and Timing of Ads
When creating your PPC ads, it’s important to target your audience carefully. This means using relevant keywords and phrases that people are likely to use when searching for your products or services
You want to make sure that your ads are running when people are most likely to see them. For example, if you’re selling products for the holiday season at Christmas, you’ll want to make sure your ads are running during the months of November and December.
Website design and PPC go hand-in-hand. By taking the time to align these two aspects of your online marketing, you can increase brand awareness, generate leads, and sell products and services.
Keep the goals of your website in mind when designing your site and when setting up your PPC campaign in conjunction with the design of your website, the content on your site, and the landing pages that you’re using.
By taking these factors into consideration, you can ensure that your PPC campaign is effective and that your website is optimised well for lead generation conversions.