A website loading time is very important so when you design your Adobe Muse website, you need to optimise all the elements so your pages will load faster. Statistics say that 40% of internet users, after 3 seconds waiting for the page to load, will abandon a website and 70% of the users will not return to your website again.

Users get tired of waiting and slow websites also have SEO issues. Google has stated that the loading speed is one of the signals used by its algorithm to rank pages so if your page is slow, it will negatively affect your indexation.

There are online tools to test the speed of your website. In the video you can see one of the online tools that you can find in the internet. It is called Pingdom and it offers load of statistics and charts of your web performance to improve the end-user-experience. You can identify which web elements are too big or slow, which elements are doing good and learn how to make them faster.

The biggest problem in Adobe Muse websites, specially if you are beginner, is that you might forget to optimise your photos. In Pingdom you can use the “File request” and sort it by load time to identify which elements are the ones that take longer to load. It is very easy to identify as it is layed out in a timeline. You can test your webpage as many times you want. If you register, you can save each test and see how things change over time.

Remember! Users get bored fast and there are more mobile devices and more traffic, so it is very important that your website also loads fast in mobiles and tablets.

Watch the tutorial and see how Pingdom tool works and learn how to test your page.